Guest post on the Western Museum Association blog

Nick Cave's "Freeport" at Peabody Essex Museum exemplifies an art exhibit with multigenerational appeal. Photo courtesy of Lauren Pazzaneze of Junkyard Arts.

 I love writing guest posts for other blogs so naturally I was thrilled when the Western Museum Association asked me to contribute. I saw it as the perfect opportunity to sit down with some of my colleagues at Boston Children's Museum and pick their brains.

I interviewed Director of Exhibitions Kate Marciniec and Arts Program Manager Alice Vogler and they shared with me their expertise and advice about how the museum field can look to children's museums to learn how to create exhibitions that successfully engage children and their families. The piece is called Bring the Family: Children's Museum Wisdom for the Rest of the Museum Community.

Here's how it starts:

So your museum wants to welcome families with children. You already know that welcoming families better serves the community and it also increases visitorship as the youngest visitors today are the members and donors of tomorrow.

But where to begin? A great way to start is by consulting the experts. And when it comes to designing multigenerational social learning experiences, children’s museums are certainly the experts. 

Note, I said, “multigenerational social learning experiences” and not “exhibits for children.” Because that’s the best-kept secret of the children’s museum—we actually design for grownups too. Kids don’t visit museums on their own—their adult caregivers are the ones deciding whether to stay and explore, or even to visit at all. Keeping adults entertained and engaged is key to creating great experiences for our young visitors.

Head on over to the Western Museum Association blog for the rest of the article.

Preparing art museums for children

Why is there is so much advice out there for adults about how to take children to museums? Articles are cropping up all over the place with titles like, Preparing Children for Art Museums, When Can I Take My Kid to a Museum? and (my personal favorite) Taking Your Kid to the Museum Doesn’t Have to be Miserable. This trend is drawing attention to a very real issue that has nothing to do with whether adults are “equipped” to take their children to museums or if children are “ready” to be museum visitors. It's about museums creating learning experiences that work well for families.

For the most part, the suggestions in these guides are spot-on: start with your child’s interests, narrow your focus, take lots of breaks. But then some of the suggestions are a little baffling. Dr. Kimberlee L. Kiehl, director of the Smithsonian Early Enrichment Center (SEEC) makes a very thoughtful case for bringing children to museums, but at one point she recommends that since you can’t handle things in traditional collecting museums, you should bring toys to touch. Of course her recommendation is a practical one, but I hope the museums to which she refers (one has to wonder if she is implicating the Smithsonians here) are taking notes.

In another interview, Tricia Blasko, Curator of Education of the Racine Art Museum also has some excellent recommendations but then goes on to suggest that parents make their own scavenger hunt. Really? Scavenger hunts are the art museum version of the paper diner placemat that comes with crayons. It’s the most basic thing art museums have devised in the history of “quick! we forgot to make something for the kiddos”. Maybe they’re ubiquitous because they work, but if that's the case it seems simple enough to get the intern to make one up and leave some photocopies at the front desk, right?

People clearly want to bring their children to museums. We know museum visits do wonders for child development. The internet is abuzz with tips and tricks to hack your museum visit to make it more child-friendly. So here’s a crazy idea: why don’t we take the advice ourselves and make our museums easier for families to visit? I've compiled three examples of advice for visitors along with a few suggestions for how we can implement that advice so they don't have to. And here's a freebie: don't make families bring their own scavenger hunt- offer them one when they come in the door.

1. Look and Talk Together

"...encourage the children to hone their powers of observation by playing a game like I spy." Sharon Harding, How To Enjoy Art With Your Children

Most people don't feel comfortable having conversations about art, especially with children. But social interaction is so important in a museum. People learn and create memories by talking about what they're seeing. Additionally, visitors who are having engaging conversations are more likely to linger in the galleries.

To encourage dialogue between caregivers and children in the gallery, use brief, easy-to-read labels to give adults quick shots of background information and scripts to inspire their conversation. It's an incredibly effective technique in children's museums. Adults will read the questions right off the walls and it's an automatic conversation starter. Use temporary labels and observe visitors reading them in the galleries to see what questions are the juiciest.

An example of script-style interpretation in the exhibit, American Family at Children's Discovery Museum of San Jose

2. Review the Rules 

"Explaining to children in advance behavioral expectations (such as no touching) allows children to be prepared before their visit." Tricia Blasko, Preparing Children for Art Museums

Museum behavior rules are specific to museums. To set kids up to succeed (read: not get reprimanded in the galleries) we have to introduce them to our expectations and explain why we have these rules in place. Once children know what's expected of them, they'll feel comfortable, confident, and welcome in museums. That is, as long as our expectations are realistic. This is a great excuse to review the rules and toss out the ones that aren't there to protect the art and the visitors. It's worth reexamining policies that ban photos, cell phones, and talking.

A simple list of rules on the gallery map or website isn't enough- again, you're just putting the burden on the adult caregivers. Instead, use a direct approach that puts an emphasis on children having a positive visit. This could be a welcome speech from a visitor services representative, a complimentary intro tour for new visitors, an introductory gallery exhibit, or a video like this one from the Milwaukee Art Museum:

3. Limit Time 

“Don't plan on spending a full day in a museum or the entire family is likely to end up exhausted and grumpy.” Lisa Goodmurphy, 9 Tips for Taking Kids to an Art Museum

This is one of the best pieces of advice and it's the hardest to implement in real life. If a visitor spends $25 for each adult admission ticket, it's hard to justify leaving after only a few hours- which is probably all the kids can handle realistically. What if families could pay for a half day visit? Parking garages have reliable systems in place for charging people incrementally. Of course one pre-existing solution is membership, but that only works for local visitors and even if they want to be members, it's a big commitment to put the money down all at once. The St. Louis Art Museum and Yerba Buena Center for the Arts in San Francisco both offer gym-style memberships with recurring monthly payments.

Those are long term solutions. In the meantime, look around the museum and take note of all the opportunities visitors have to take a break and recharge. Cafeterias, picnic spots, gardens, and cozy nooks are essential museum amenities. Are there ways to make those spaces even more effective?

Child-sized museum fatigue. Photo by Babak Fakhamzadeh. 

In conclusion, we have work to do. But the good news is, visitors care about taking their children to museums. So much so that they want to help other visitors have positive museum experiences with their families. And museum educators are brimming with thoughtful solutions. People love museums and want to share that passion with their families. Just imagine how much more they’d love museums if we designed our exhibits with their families in mind.

Women in museums: over-represented and underpaid

...our journey is not complete until our wives, our mothers, and daughters can earn a living equal to their efforts.

President Barack Obama

As soon as the 2012 AAM National Comparative Museum Salary Study came out, I was on their website downloading my free copy. It's the first publication of its kind for the museum field and I'm thrilled to have access to a resource like this. You can download it for free too if you're an AAM member.  The biggest downfall of the study, which is admitted outright in Chapter 1, is its omission of the Mid-Atlantic and the West Coast. Without their representation this study leaves out New York, Los Angeles, and Washington DC, three of the top five "Most [Economically] Important Cities" ranked by Business Insider. As disappointing as that is, I'm confident the next Salary Study AAM publishes will include all 50 states. My real disappointment (note: not surprise) came later when I started to read the data.

Two thirds of the survey respondents were women and they outnumbered men in all but 8 of the 48 positions highlighted in the survey. And yet, a quick scan down each page reveals that, "Although women usually fill the majority of jobs in each position, it is clear from these tables that they typically receive less pay than their male peers." (26) Even though 60% of CFOs in museums are women and even though 57% of executive directors are women, men are making higher salaries. Not only are women not compensated equally, it's often women who are involved in making those decisions.

There are a lot of reasons why women make less than men. Not one of them is a good excuse. Change won't happen overnight, but there are a few things we can start doing right away. I recommend reading, Women Don't Ask by Linda Babcock and Sara Laschever. Regardless of how victim-blamey the title sounds, it's a useful book for anyone who avoids negotiation or could use some advice on self-advocacy.

Here's my call to arms, fellow Emerging Museum Professionals: let's take on those director-level positions, mentor the women in our lives in self-advocacy, then ensure that the women we hire receive the same salaries as men in the same positions. While we're at it we need to hire people of color (according to AAM's "data snapshot", the museum workforce is 79.4% white) and recognize the artistic and scientific achievement of women and people of color in our museums, but that's another blog post (or rather a whole lot of other blog posts).

It's unacceptable for any field, let alone a female-dominated one, to pay women less than men and it is completely within our power as museum professionals to change this. In fact, we're the only ones who can.