Guest post on the Western Museum Association blog

Nick Cave's "Freeport" at Peabody Essex Museum exemplifies an art exhibit with multigenerational appeal. Photo courtesy of Lauren Pazzaneze of Junkyard Arts.

 I love writing guest posts for other blogs so naturally I was thrilled when the Western Museum Association asked me to contribute. I saw it as the perfect opportunity to sit down with some of my colleagues at Boston Children's Museum and pick their brains.

I interviewed Director of Exhibitions Kate Marciniec and Arts Program Manager Alice Vogler and they shared with me their expertise and advice about how the museum field can look to children's museums to learn how to create exhibitions that successfully engage children and their families. The piece is called Bring the Family: Children's Museum Wisdom for the Rest of the Museum Community.

Here's how it starts:

So your museum wants to welcome families with children. You already know that welcoming families better serves the community and it also increases visitorship as the youngest visitors today are the members and donors of tomorrow.

But where to begin? A great way to start is by consulting the experts. And when it comes to designing multigenerational social learning experiences, children’s museums are certainly the experts. 

Note, I said, “multigenerational social learning experiences” and not “exhibits for children.” Because that’s the best-kept secret of the children’s museum—we actually design for grownups too. Kids don’t visit museums on their own—their adult caregivers are the ones deciding whether to stay and explore, or even to visit at all. Keeping adults entertained and engaged is key to creating great experiences for our young visitors.

Head on over to the Western Museum Association blog for the rest of the article.

Preparing art museums for children

Why is there is so much advice out there for adults about how to take children to museums? Articles are cropping up all over the place with titles like, Preparing Children for Art Museums, When Can I Take My Kid to a Museum? and (my personal favorite) Taking Your Kid to the Museum Doesn’t Have to be Miserable. This trend is drawing attention to a very real issue that has nothing to do with whether adults are “equipped” to take their children to museums or if children are “ready” to be museum visitors. It's about museums creating learning experiences that work well for families.

For the most part, the suggestions in these guides are spot-on: start with your child’s interests, narrow your focus, take lots of breaks. But then some of the suggestions are a little baffling. Dr. Kimberlee L. Kiehl, director of the Smithsonian Early Enrichment Center (SEEC) makes a very thoughtful case for bringing children to museums, but at one point she recommends that since you can’t handle things in traditional collecting museums, you should bring toys to touch. Of course her recommendation is a practical one, but I hope the museums to which she refers (one has to wonder if she is implicating the Smithsonians here) are taking notes.

In another interview, Tricia Blasko, Curator of Education of the Racine Art Museum also has some excellent recommendations but then goes on to suggest that parents make their own scavenger hunt. Really? Scavenger hunts are the art museum version of the paper diner placemat that comes with crayons. It’s the most basic thing art museums have devised in the history of “quick! we forgot to make something for the kiddos”. Maybe they’re ubiquitous because they work, but if that's the case it seems simple enough to get the intern to make one up and leave some photocopies at the front desk, right?

People clearly want to bring their children to museums. We know museum visits do wonders for child development. The internet is abuzz with tips and tricks to hack your museum visit to make it more child-friendly. So here’s a crazy idea: why don’t we take the advice ourselves and make our museums easier for families to visit? I've compiled three examples of advice for visitors along with a few suggestions for how we can implement that advice so they don't have to. And here's a freebie: don't make families bring their own scavenger hunt- offer them one when they come in the door.

1. Look and Talk Together

"...encourage the children to hone their powers of observation by playing a game like I spy." Sharon Harding, How To Enjoy Art With Your Children

Most people don't feel comfortable having conversations about art, especially with children. But social interaction is so important in a museum. People learn and create memories by talking about what they're seeing. Additionally, visitors who are having engaging conversations are more likely to linger in the galleries.

To encourage dialogue between caregivers and children in the gallery, use brief, easy-to-read labels to give adults quick shots of background information and scripts to inspire their conversation. It's an incredibly effective technique in children's museums. Adults will read the questions right off the walls and it's an automatic conversation starter. Use temporary labels and observe visitors reading them in the galleries to see what questions are the juiciest.

An example of script-style interpretation in the exhibit, American Family at Children's Discovery Museum of San Jose

2. Review the Rules 

"Explaining to children in advance behavioral expectations (such as no touching) allows children to be prepared before their visit." Tricia Blasko, Preparing Children for Art Museums

Museum behavior rules are specific to museums. To set kids up to succeed (read: not get reprimanded in the galleries) we have to introduce them to our expectations and explain why we have these rules in place. Once children know what's expected of them, they'll feel comfortable, confident, and welcome in museums. That is, as long as our expectations are realistic. This is a great excuse to review the rules and toss out the ones that aren't there to protect the art and the visitors. It's worth reexamining policies that ban photos, cell phones, and talking.

A simple list of rules on the gallery map or website isn't enough- again, you're just putting the burden on the adult caregivers. Instead, use a direct approach that puts an emphasis on children having a positive visit. This could be a welcome speech from a visitor services representative, a complimentary intro tour for new visitors, an introductory gallery exhibit, or a video like this one from the Milwaukee Art Museum:

3. Limit Time 

“Don't plan on spending a full day in a museum or the entire family is likely to end up exhausted and grumpy.” Lisa Goodmurphy, 9 Tips for Taking Kids to an Art Museum

This is one of the best pieces of advice and it's the hardest to implement in real life. If a visitor spends $25 for each adult admission ticket, it's hard to justify leaving after only a few hours- which is probably all the kids can handle realistically. What if families could pay for a half day visit? Parking garages have reliable systems in place for charging people incrementally. Of course one pre-existing solution is membership, but that only works for local visitors and even if they want to be members, it's a big commitment to put the money down all at once. The St. Louis Art Museum and Yerba Buena Center for the Arts in San Francisco both offer gym-style memberships with recurring monthly payments.

Those are long term solutions. In the meantime, look around the museum and take note of all the opportunities visitors have to take a break and recharge. Cafeterias, picnic spots, gardens, and cozy nooks are essential museum amenities. Are there ways to make those spaces even more effective?

Child-sized museum fatigue. Photo by Babak Fakhamzadeh. 

In conclusion, we have work to do. But the good news is, visitors care about taking their children to museums. So much so that they want to help other visitors have positive museum experiences with their families. And museum educators are brimming with thoughtful solutions. People love museums and want to share that passion with their families. Just imagine how much more they’d love museums if we designed our exhibits with their families in mind.

Who's in a family? 3 ways museums can welcome all families

If your museum doesn’t consider “families” its core audience group, it probably should. Now more than ever, most people coming to museums are visiting in family groups. Through research initiatives like the Family Learning Forum, we’ve come to know the benefits of inviting families into museums- for us and our communities. And if you didn't notice, the Family Learning Forum is a project of the USS Constitution Museum, a history museum. Catering to families is no longer solely the realm of children's museums. In an effort to serve families better, science centers are incorporating early childhood spaces and art museums are developing backpacks full of materials to engage children in their galleries.

Families are the units of our visitorship. When we offer family rates, family passes, and family memberships it’s important for us to think about what we mean by the word “family” and the assumptions we might make about what a family looks like, how many family members there are, and who’s who based on gender, race, and age.

Here are three ways to help make our museums more welcoming places for all families:

1. Define (or better yet, explicitly refrain from defining) your institution’s understanding of the word “family” in broad terms, somewhere prominent, like on your website or at the admissions desk. 

This is the easiest step to take in welcoming all families to your museum. Craft some language to let folks know that their family is welcome and won’t be scrutinized. Yerba Buena Center for the Arts in San Francisco does this simply and elegantly on their Family Pass.

"You define family - not us!"

2. Use the word “grown-up” “caregiver” or “adult” instead of “parent” “mom/dad” “grandparent” etc.

This suggestion can be used in signage as well as in conversations between visitors and floor staff. You don’t know who is accompanying a child to the museum, so avoid alienating your visitor or embarrassing yourself by keeping your language neutral and not making assumptions about relationships between family members. 

Examples of non-neutral language: 

•  Family membership is limited to members of a single household.
• Are you lost? Let’s go find your Mom.
• Your granddaughter is so smart!
• Is Dad at home today?

Examples of family-inclusive language:

• All children must be accompanied by an adult caregiver. 
• Uh-oh! Where's your grownup? 
• Is this little-one with you? 
• You all look like you’re having fun today! 

Family-inclusive signage at Boston Children's Museum

3. Make your policies fit your philosophy, not the other way around. 

If you've decided to tell your visitors that you support and validate their personal definition of "family", you might be worried that you'll start losing money on family passes and family memberships. Don't let that deter you from continuing to offer them, just change the way you think about them. Try offering memberships at rates based on the number of adults and children they want to put on the membership card. Before changing your family pass policy, try the Yerba Buena model- you might be surprised at how few people try and take advantage. And if it doesn't work, you can always institute a cap number later.

"And how many people would you like to put on your family membership?"

How does your museum welcome all families?

discovering the bay area discovery museum

Two weeks ago I visited the Bay Area Discovery Museum on a chilly, rainy day. The museum is made up of many small buildings and is well known for its outdoor playspaces, all within full, breathtaking view of the Golden Gate Bridge. Having forgotten my umbrella, I focused on indoor exhibits and caught glimpses of The Bridge through the rain.

Because the museum is just as much about the indoor exhibits as it about the grounds, the museum doesn’t seem to experience the rainy-day influx that other museums do. Even though the museum wasn’t packed, I had a great time watching the few families that were there enjoying the exhibits. Each exhibit space is small and set apart from the others, so exhibits are quieter and inspire a more contemplative kind of play than some of the larger museums I’ve visited. Exhibits were full of tubes of seashore artifacts to examine, tunnels to explore, glass walls to paint on, and beautiful costumes to wear. These are examples of the open-ended kinds of play that encourage creativity. For the museum’s philosophy on nurturing childhood creativity, check out their website.

The traveling exhibit in Discovery Hall, Animal Secrets, was all about animal habitats. Something I appreciated about this exhibit was the care that was taken to actively include caregivers in their children’s play.

Some signage spoke to families directly:
The tone was encouraging:
And sometimes the invitation was more subtle:

In this last instance, the chipmunk costumes came in adult sizes, so grown-up chipmunks could join their little chipmunks gathering acorns and storing them in a big hollow tree. I couldn’t help but smile to see a boy and his parents exploring the exhibit hall, all wearing matching chipmunk vests with tails.

Museums like the Bay Area Discovery Museum know the importance of a grown-up’s involvement in their child’s play, but they also know how important it is for that play to be child-directed. It’s a difficult balance to strike. Offering open-ended activities like exploring a cave or following animal tracks are less likely to encourage parental take-over and prompts like the above examples reassure parents that they’re welcome.

As much as I enjoyed each exhibit hall, I stayed in Tot Spot the longest. Specifically for infants and toddlers, it was the most popular exhibit hall that rainy weekday afternoon. I sat on one of three vinyl waterbed ponds under a tank full of goldfish with a family of four. We counted the fish, jumped on the waterbed, and played with big green vinyl lily pads. There were lots of fun costumes to wear, structures to climb over, under, and through, and lots of fun textures to experience.

The next sunny day I have available to me, I’ll be going back to the Bay Area Discovery Museum to check out all the outdoor playspaces. I’m looking forward to it!